UZH-Logo

Maintenance Infos

Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Were Exposure Effect


Matthes, J; Wirth, W; Schemer, C; Pachoud, N (2012). Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Were Exposure Effect. Journal of Current Issues and Research in Advertising, 33(2):129-145.

Altmetrics

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2012
Deposited On:05 Dec 2014 11:30
Last Modified:05 Apr 2016 18:34
Publisher:Taylor & Francis Inc.
ISSN:1064-1734
Publisher DOI:https://doi.org/10.1080/10641734.2012.700625

Download

Full text not available from this repository.View at publisher

Author Collaborations