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Exploring Storytelling for Relationship Building in Offshore Outsourced Projects: An Action Research Investigation


Wende, Erik; King, Gregory (2015). Exploring Storytelling for Relationship Building in Offshore Outsourced Projects: An Action Research Investigation. In: 48th Hawaii International Conference on System Sciences, Kauai, Hawaii, 5 January 2015 - 8 January 2015.

Abstract

Over recent years, more and more companies have come to recognise the utility of storytelling in the workplace. Stories are thought to be an effective means of sharing information and can fulfil a range of knowledge management functions. Furthermore, storytelling can contribute to social bonds between coworkers because stories allow the audience to create impressions about the attitudes and beliefs of the storyteller. The potential of storytelling in global virtual teams has received minimal research focus to date. In this paper we adopt an action research approach to investigate storytelling used as a knowledge transfer technique in offshore outsourced projects and observe the influence on team relationship development. Findings suggest that storytelling by recorded video can be an effective form of communication in the early stages of projects and helps overcome the challenge of relationship development in offshore outsourced projects.

Over recent years, more and more companies have come to recognise the utility of storytelling in the workplace. Stories are thought to be an effective means of sharing information and can fulfil a range of knowledge management functions. Furthermore, storytelling can contribute to social bonds between coworkers because stories allow the audience to create impressions about the attitudes and beliefs of the storyteller. The potential of storytelling in global virtual teams has received minimal research focus to date. In this paper we adopt an action research approach to investigate storytelling used as a knowledge transfer technique in offshore outsourced projects and observe the influence on team relationship development. Findings suggest that storytelling by recorded video can be an effective form of communication in the early stages of projects and helps overcome the challenge of relationship development in offshore outsourced projects.

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Additional indexing

Item Type:Conference or Workshop Item (Paper), refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Informatics
Dewey Decimal Classification:000 Computer science, knowledge & systems
Language:English
Event End Date:8 January 2015
Deposited On:11 Feb 2015 16:06
Last Modified:05 Apr 2016 19:05
Publisher:Computer Society Press
Publisher DOI:https://doi.org/10.1109/HICSS.2015.57
Other Identification Number:merlin-id:11735
Permanent URL: https://doi.org/10.5167/uzh-108812

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