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The role of media brands in media planning


Sommer, Christoph; Marty, Linda (2015). The role of media brands in media planning. Journal of Media Business Studies, 12(3):185-203.

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Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2015
Deposited On:02 Sep 2015 14:48
Last Modified:01 Jul 2016 00:00
Publisher:Hoegskolan i Joenkoeping
ISSN:1652-2354
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.1080/16522354.2015.1070087
Permanent URL: https://doi.org/10.5167/uzh-112504

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