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Kampagnen-Kommunikation


Bonfadelli, Heinz (2015). Kampagnen-Kommunikation. In: Fröhlich, Romy; Szyska, Peter; Bentele, Günter. Handbuch der Public Relations : Wissenschaftliche Grundlagen und berufliches Handeln. Mit Lexikon. Wiesbaden: Springer, 815-829.

Abstract

Der Buchbeitrag gibt eine theoretische Übersicht zur Kommunikation mit Kampagnen und deren Wirkungen

Der Buchbeitrag gibt eine theoretische Übersicht zur Kommunikation mit Kampagnen und deren Wirkungen

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Additional indexing

Item Type:Book Section, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:2015
Deposited On:09 Sep 2015 16:00
Last Modified:05 Apr 2016 19:23
Publisher:Springer
ISBN:978-3-531-18917-8
Publisher DOI:https://doi.org/10.1007/978-3-531-18917-8

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