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Market driven media brands: Supporting or faking high journalistic quality?


Siegert, Gabriele (2015). Market driven media brands: Supporting or faking high journalistic quality? In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 355-371.

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Item Type:Book Section, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:New Institutional Economics, Neoinstitutionalism, market-based view, resource-based view, media brand reputation, product differentiation, legitimacy, quality promise, high quality journalism, environmental expectations
Language:English
Date:2015
Deposited On:16 Sep 2015 13:48
Last Modified:05 Apr 2016 19:24
Publisher:Springer
Publisher DOI:https://doi.org/10.1007/978-3-319-18236-0_24
Related URLs:http://www.springer.com/us/book/9783319182353#aboutAuthors (Publisher)

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