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Wirkung von Humor in der Werbung


Ryffel, Fabian A (2015). Wirkung von Humor in der Werbung. In: Siegert, Gabriele; Wirth, W; Weber, Patrick; Lischka, Juliane A. Handbuch Werbeforschung. Wiesbaden: Springer Verlag, 473-492.

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Item Type:Book Section, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:November 2015
Deposited On:10 Dec 2015 11:03
Last Modified:05 Apr 2016 19:39
Publisher:Springer Verlag
Publisher DOI:https://doi.org/10.1007/978-3-531-18916-1_21

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