Permanent URL to this publication: http://dx.doi.org/10.5167/uzh-1183
Nocera, Sandra; Bonato, Dario; Telser, Harry (2002). The contingency of contingent valuation: how much are people willing to pay against Alzheimer's disease? International Journal of Health Care Finance and Economics, 2(3):219-240.
The present work focuses on the choice of the elicitation technique within a contingent valuation (CV) framework. We simultaneously apply three different elicitation techniques to elicit willingness-to-pay (WTP) values for three programs against Alzheimer's disease. First, the dichotomous choice approach is used, which is the standard procedure. However, giving respondents only a yes/no response alternative seems to result in overestimated WTP values. Therefore, we secondly apply the dissonance-minimizing format which screens respondents for their preferences and thus avoids possible yea-saying and protest answers against the payment vehicle. The third format, a modified version of the payment card, allows respondents to express a level of voting certainty and to make less of a commitment. With our findings we show that a well-designed CV method is a suitable instrument for helping decision makers in the health care sector and that the Swiss population favors highly a program which improves the situation of informal caregivers.
|Item Type:||Journal Article, refereed, original work|
|Communities & Collections:||03 Faculty of Economics > Department of Economics|
|Deposited On:||11 Feb 2008 13:21|
|Last Modified:||23 Nov 2012 13:59|
|Additional Information:||The original publication is available at www.springerlink.com|
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