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Choice sets, gender, and candidate choice in Brazil


Aguilar, Rosario; Cunow, Saul; Desposato, Scott W (2015). Choice sets, gender, and candidate choice in Brazil. Electoral Studies, 39:230-242.

Abstract

Is there a gender gap in Latin American attitudes toward women politicians? While scholars of Latin America have examined the role of institutions and quotas in women's electoral success, less attention has been paid to voters' attitudes about women leaders. In this paper, we report on two survey experiments and an observational study in Brazil looking at the effect of candidate gender on vote choice. We asked subjects to chose a candidate from a hypothetical ballot while randomly varying candidates' gender. We find a strong and consistent 5–7 percentage point pro-female bias. Our experiments illustrate a novel approach to testing candidate choice models.

Abstract

Is there a gender gap in Latin American attitudes toward women politicians? While scholars of Latin America have examined the role of institutions and quotas in women's electoral success, less attention has been paid to voters' attitudes about women leaders. In this paper, we report on two survey experiments and an observational study in Brazil looking at the effect of candidate gender on vote choice. We asked subjects to chose a candidate from a hypothetical ballot while randomly varying candidates' gender. We find a strong and consistent 5–7 percentage point pro-female bias. Our experiments illustrate a novel approach to testing candidate choice models.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Political Science
Dewey Decimal Classification:320 Political science
Uncontrolled Keywords:Experiments, Elections, Women's representation, Candidate gender, Latin America, Brazil
Language:English
Date:September 2015
Deposited On:12 Jan 2016 09:33
Last Modified:05 Apr 2016 19:53
Publisher:Elsevier
ISSN:0261-3794
Publisher DOI:https://doi.org/10.1016/j.electstud.2015.03.011
Official URL:http://www.sciencedirect.com/science/article/pii/S0261379415000566
Related URLs:http://ac.els-cdn.com/S0261379415000566/1-s2.0-S0261379415000566-main.pdf?_tid=e0f4cdf2-b851-11e5-afdf-00000aab0f6b&acdnat=1452509931_05cc129e2eebf0bba63a5f58a4d610cd

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