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How to Diminish Advice Discounting with Mobile Multimedia Interventions


Comes, Tino; Schwabe, Gerhard (2016). How to Diminish Advice Discounting with Mobile Multimedia Interventions. In: European Conference on Information Systems (ECIS), Istanbul, 11 June 2016 - 15 June 2016.

Abstract

The phenomenon of advice discounting in advice taking and the lack of motivational force in advice giving often hamper follow-up actions which are important to satisfy both advice seekers’ and advi-sors’ demands. This paper strives to diminish the well-known problem of advice discounting by invest-ing in a design study and creating a new information system supporting advisors. The prototype is mobile and provides multimedia interventions. These enable the advisors to activate advice takers on an emotional level with wow-factor episodes which strengthen advisors’ arguments. This study is af-fected by and evaluated in the practical field of home security advice. The evaluation points to the conclusion that the motivation to utilize given advice is higher in the IS-supported advisory service compared to the conventional approach of plain speech-based advice giving. The paper contributes general design implications facing advice discounting in mobile and collaborative advisory services. Furthermore, it supports home security provider in designing their mobile service encounter to in-crease the advice implementation.

The phenomenon of advice discounting in advice taking and the lack of motivational force in advice giving often hamper follow-up actions which are important to satisfy both advice seekers’ and advi-sors’ demands. This paper strives to diminish the well-known problem of advice discounting by invest-ing in a design study and creating a new information system supporting advisors. The prototype is mobile and provides multimedia interventions. These enable the advisors to activate advice takers on an emotional level with wow-factor episodes which strengthen advisors’ arguments. This study is af-fected by and evaluated in the practical field of home security advice. The evaluation points to the conclusion that the motivation to utilize given advice is higher in the IS-supported advisory service compared to the conventional approach of plain speech-based advice giving. The paper contributes general design implications facing advice discounting in mobile and collaborative advisory services. Furthermore, it supports home security provider in designing their mobile service encounter to in-crease the advice implementation.

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Additional indexing

Item Type:Conference or Workshop Item (Paper), not refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Informatics
Dewey Decimal Classification:000 Computer science, knowledge & systems
Language:English
Event End Date:15 June 2016
Deposited On:22 Jun 2016 12:09
Last Modified:22 Jun 2016 18:30
Publisher:s.n.
Other Identification Number:merlin-id:13439
Permanent URL: https://doi.org/10.5167/uzh-124598

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