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Permanent URL to this publication: http://dx.doi.org/10.5167/uzh-19730

Reips, U D (2002). Standards for Internet-based experimenting. Experimental Psychology, 49(4):243-256.

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This article summarizes expertise gleaned from the first years of Internet-based experimental research and
presents recommendations on: (1) ideal circumstances for conducting a study on the Internet; (2) what precautions have to be undertaken in Web experimental design; (3) which techniques have proven useful in Web experimenting; (4) which frequent errors and misconceptions need to be avoided; and (5) what should be reported. Procedures and solutions for typical challenges in Web experimenting are discussed. Topics covered include randomization, recruitment of samples, generalizability, dropout, experimental control, identity checks, multiple submissions, configuration errors, control of motivational
confounding, and pre-testing. Several techniques are explained, including “warm-up,” “high hurdle,” password
methods, “multiple site entry,” randomization, and the use of incentives. The article concludes by proposing sixteen standards for Internet-based experimenting.


269 citations in Web of Science®
321 citations in Scopus®
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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Psychology
Dewey Decimal Classification:150 Psychology
Deposited On:22 Jul 2009 15:12
Last Modified:05 Apr 2016 13:17
Publisher:Hogrefe & Huber
Publisher DOI:10.1027//1618-3169.49.4.243

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