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Modeling a user's culture


Reinecke, Katharina; Schenkel, Sonja; Bernstein, Abraham (2010). Modeling a user's culture. In: Blanchard, E G; Allard, D. Handbook of Research on Culturally-Aware Information Technology: Perspectives and Models. Hershey, PA: Information Science Pub, 242-264.

Abstract

Localizing user interfaces has been proven beneficial for both user satisfaction and work efficiency; however, current localization methods disregard the many facets in the cultural background of today‘s typical user by simply adapting to a certain country. The chapter proposes a new approach to localization by modeling the user’s culture according to its understanding in cultural anthropology. Contrasting this view with cultural influences on user interface perception and preferences, the authors obtain an intersection of aspects that need to be included in a cultural user model, and deduce which user interface aspects have to be adaptable. With this, the chapter turns towards the application of their approach with the help of adaptive user interfaces, which allow the flexible composition of different user interface elements. The authors describe one possibility for implementing such culturally adaptive systems, and exemplify the design of different gradations of user interface aspects with the help of their MOCCA system.

Localizing user interfaces has been proven beneficial for both user satisfaction and work efficiency; however, current localization methods disregard the many facets in the cultural background of today‘s typical user by simply adapting to a certain country. The chapter proposes a new approach to localization by modeling the user’s culture according to its understanding in cultural anthropology. Contrasting this view with cultural influences on user interface perception and preferences, the authors obtain an intersection of aspects that need to be included in a cultural user model, and deduce which user interface aspects have to be adaptable. With this, the chapter turns towards the application of their approach with the help of adaptive user interfaces, which allow the flexible composition of different user interface elements. The authors describe one possibility for implementing such culturally adaptive systems, and exemplify the design of different gradations of user interface aspects with the help of their MOCCA system.

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Additional indexing

Item Type:Book Section, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Informatics
Dewey Decimal Classification:000 Computer science, knowledge & systems
Language:English
Date:July 2010
Deposited On:21 Jan 2010 14:14
Last Modified:05 Apr 2016 13:39
Publisher:Information Science Pub
ISBN:978-1-6152-0883-8 ; E-ISBN 978-1-6152-0884-5
Publisher DOI:https://doi.org/10.4018/978-1-61520-883-8.ch011
Related URLs:http://www.igi-global.com/bookstore/titledetails.aspx?TitleId=41795
Permanent URL: https://doi.org/10.5167/uzh-25867

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