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Warum und wem schadet Ambush-Marketing?


Dietl, H; Franck, E. Warum und wem schadet Ambush-Marketing? In: Neue Zürcher Zeitung, 286, 8 December 2006, p.63.

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Item Type:Newspaper Article
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:German
Date:8 December 2006
Deposited On:28 Jul 2008 12:20
Last Modified:05 Apr 2016 12:24
Publisher:Neue Zürcher Zeitung AG
ISSN:0376-6829
Official URL:http://www.nzz.ch/2006/12/08/sp/articleEPZ6K.html
Permanent URL: http://doi.org/10.5167/uzh-2641

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