Quick Search:

uzh logo
Browse by:
bullet
bullet
bullet
bullet

News
The deadline for the annual report 2015 is January 31st, 2016

Zurich Open Repository and Archive

Maintenance: Tuesday, 16.2.2015, 06:00-08:00

Maintenance work on various system components of ZORA. During this time there will be a brief unavailability for about 1 hour. Please be patient.

Wirth, W; Matthes, J; Schemer, C; Husmann, T (2009). Product Placements als Trojanische Pferde? Experimentelle Befunde zur Persuasion ohne explizite Erinnerung. In: Trepte, S; Hasebrink, U; Schramm, H. Strategische Kommunikation und Mediengestaltung - Anwendung und Erkenntnisse der Rezeptions- und Wirkungsforschung. Baden-Baden: Nomos, 97-114.

Full text not available from this repository.


Citations

Additional indexing

Item Type:Book Section, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:2009
Deposited On:12 Mar 2010 08:41
Last Modified:04 Apr 2012 13:06
Publisher:Nomos
Series Name:Rezeptionsforschung
Number:17
ISSN:1612-3697
ISBN:978-3-8329-4311-0
Related URLs:https://biblio.unizh.ch/F/?local_base=UZH01&con_lng=GER&func=find-b&find_code=SYS&request=001782689

Users (please log in): suggest update or correction for this item

Repository Staff Only: item control page