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Wirth, W; Matthes, J; Schemer, C; Husmann, T (2009). Product Placements als Trojanische Pferde? Experimentelle Befunde zur Persuasion ohne explizite Erinnerung. In: Trepte, S; Hasebrink, U; Schramm, H. Strategische Kommunikation und Mediengestaltung - Anwendung und Erkenntnisse der Rezeptions- und Wirkungsforschung. Baden-Baden, 97-114. ISBN 978-3-8329-4311-0.

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Item Type:Book Section, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
DDC:700 Arts
Language:German
Date:2009
Deposited On:12 Mar 2010 08:41
Last Modified:04 Apr 2012 13:06
Publisher:Nomos
Series Name:Rezeptionsforschung
Number:17
ISSN:1612-3697
ISBN:978-3-8329-4311-0
Related URLs:https://biblio.unizh.ch/F/?local_base=UZH01&con_lng=GER&func=find-b&find_code=SYS&request=001782689

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