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Zur Vermarktung von Sportligen: Ökonomische Überlegungen am Beispiel der Fernsehvermarktung der Fussball-Bundesliga


Franck, E; Müller, C (2001). Zur Vermarktung von Sportligen: Ökonomische Überlegungen am Beispiel der Fernsehvermarktung der Fussball-Bundesliga. In: Hermanns, A; et al. Management-Handbuch Sport Marketing. München: Verlag Franz Vahlen, 232-251.

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Item Type:Book Section, not refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:German
Date:2001
Deposited On:07 Jul 2008 12:10
Last Modified:14 Sep 2016 13:36
Publisher:Verlag Franz Vahlen
ISBN:3-8006-2619-5
Related URLs:http://www.recherche-portal.ch/primo_library/libweb/action/search.do?fn=search&mode=Advanced&vid=ZAD&vl%28186672378UI0%29=isbn&vl%281UI0%29=contains&vl%28freeText0%29=3-8006-2619-5
Permanent URL: http://doi.org/10.5167/uzh-2692

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