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Unravelling the muddle of services and clients: political communication consulting


Hoffmann, J; Steiner, A; Jarren, O (2008). Unravelling the muddle of services and clients: political communication consulting. International Journal of Strategic Communication, 2(2):100-114.

Abstract

Changes in modern Western societies increase the demands on strategic political communication and require external service providers to meet new challenges. A survey of Swiss political communication consultants indicates three distinguishable service fields — campaigning, political public relations, and lobbying — as well as a state and capital bias among most clients. The needs of major corporations allow agencies to offer interpersonal and mass media–oriented strategies as integrated political communication services. This study provides a broader understanding of political communication that should prove indispensable for international and comparative research designs.

Changes in modern Western societies increase the demands on strategic political communication and require external service providers to meet new challenges. A survey of Swiss political communication consultants indicates three distinguishable service fields — campaigning, political public relations, and lobbying — as well as a state and capital bias among most clients. The needs of major corporations allow agencies to offer interpersonal and mass media–oriented strategies as integrated political communication services. This study provides a broader understanding of political communication that should prove indispensable for international and comparative research designs.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2008
Deposited On:03 Sep 2008 12:22
Last Modified:05 Apr 2016 12:26
Publisher:Taylor & Francis
ISSN:1553-118X
Publisher DOI:https://doi.org/10.1080/15531180801958196

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