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Permanent URL to this publication: http://dx.doi.org/10.5167/uzh-35255

Schweiger, W; Weber, P (2010). Strategische Kommunikation auf Unternehmens-Websites. Zur Evaluation der Kommunikationsleistung durch eine Methodenkombination von Online-Inhaltsanalyse und Logfile-Analyse. In: Welker, M; Wünsch, C. Die Online-Inhaltsanalyse. Forschungsgegenstand Internet. Köln: von Halem, 267-290.

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Other titles:Strategic Communication on Corporate Websites. On Evaluating the Communication Performance by a Combination of Online-Content Analysis and Logfile Analysis
Item Type:Book Section, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:2010
Deposited On:30 Jul 2010 09:19
Last Modified:05 Apr 2016 14:12
Publisher:von Halem
Series Name:Neue Schriften zur Online-Forschung
Number:8
ISBN:978-3-938258-53-8
Related URLs:http://biblio.unizh.ch/F/?local_base=UZH01&con_lng=GER&func=find-b&find_code=SYS&request=001795356

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