Permanent URL to this publication: http://dx.doi.org/10.5167/uzh-35255
Schweiger, W; Weber, P (2010). Strategische Kommunikation auf Unternehmens-Websites. Zur Evaluation der Kommunikationsleistung durch eine Methodenkombination von Online-Inhaltsanalyse und Logfile-Analyse. In: Welker, M; Wünsch, C. Die Online-Inhaltsanalyse. Forschungsgegenstand Internet. Köln, 267-290. ISBN 978-3-938258-53-8.
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| PDF 2028Kb |
| Other titles: | Strategic Communication on Corporate Websites. On Evaluating the Communication Performance by a Combination of Online-Content Analysis and Logfile Analysis |
|---|---|
| Item Type: | Book Section, refereed, original work |
| Communities & Collections: | 06 Faculty of Arts > Institute of Mass Communication and Media Research |
| DDC: | 700 Arts |
| Language: | German |
| Date: | 2010 |
| Deposited On: | 30 Jul 2010 11:19 |
| Last Modified: | 09 Jul 2012 06:25 |
| Publisher: | von Halem |
| Series Name: | Neue Schriften zur Online-Forschung |
| Number: | 8 |
| ISBN: | 978-3-938258-53-8 |
| Related URLs: | http://biblio.unizh.ch/F/?local_base=UZH01&con_lng=GER&func=find-b&find_code=SYS&request=001795356 |
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