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Agenda diffusion: An integrated model of agenda setting and interpersonal communication


Nguyen Vu, H N; Gehrau, V (2010). Agenda diffusion: An integrated model of agenda setting and interpersonal communication. Journalism and Mass Communication Quarterly, 87(1):100-116.

Abstract

The present study proposes a tnodel of agenda diffusion as an explana- tion for inconsistencies in agenda-setting research. We suggest that interpersonal communication plays a pivotal role in a two-step process in which the media agenda diffuses first from the mass media to media users, and then from these via interpersonal communication to non- users. We present findings from a field study to provide empirical evi- dence for the reality of agenda diffusion and discuss theoretical, analyt- ical, and methodological implications for further agenda-setting research.

The present study proposes a tnodel of agenda diffusion as an explana- tion for inconsistencies in agenda-setting research. We suggest that interpersonal communication plays a pivotal role in a two-step process in which the media agenda diffuses first from the mass media to media users, and then from these via interpersonal communication to non- users. We present findings from a field study to provide empirical evi- dence for the reality of agenda diffusion and discuss theoretical, analyt- ical, and methodological implications for further agenda-setting research.

Citations

6 citations in Web of Science®
8 citations in Scopus®
Google Scholar™

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2010
Deposited On:08 Mar 2011 15:06
Last Modified:05 Apr 2016 14:31
Publisher:Association for Education in Journalism and Mass Communication
ISSN:1077-6990
Official URL:http://www.mendeley.com/research/agenda-diffusion-integrated-model-agenda-setting-interpersonal-communication-10/
Related URLs:http://www.aejmc.org/_scholarship/_publications/_journals/_jmcq/index.php (Publisher)
Permanent URL: https://doi.org/10.5167/uzh-40965

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