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Steuern die Parteien das Volk? Der Einfluss der Parteien auf die inhaltliche Argumentation ihrer Anhängerschaften bei Schweizer Sachabstimmungen


Milic, T (2010). Steuern die Parteien das Volk? Der Einfluss der Parteien auf die inhaltliche Argumentation ihrer Anhängerschaften bei Schweizer Sachabstimmungen. Zeitschrift für Politikwissenschaft, 20(1):3-45.

Abstract

Parties and Information Processing of Party Followers in Swiss Referendums Cognitive psychology differentiates between the systematic and the heuristic type of information processing. Research on Swiss referendums has demonstrated that cognitively demanding heuristics are rarely used. Even party slogans are hardly ever considered in making voting decisions – and only a fraction of the voting populace even knows them. However, that does not mean that Swiss voters systematically process political information. Empirical research shows that in spite of their lack of knowledge of party slogans party followers routinely vote in accordance with them. On the basis of an analysis of two similar referendums the article discusses explanations for this phenomenon. Systematic reception of arguments often depends on heuristics such as party support whereas systematic processing of content often takes place under the guidance of a preferred party.

Parties and Information Processing of Party Followers in Swiss Referendums Cognitive psychology differentiates between the systematic and the heuristic type of information processing. Research on Swiss referendums has demonstrated that cognitively demanding heuristics are rarely used. Even party slogans are hardly ever considered in making voting decisions – and only a fraction of the voting populace even knows them. However, that does not mean that Swiss voters systematically process political information. Empirical research shows that in spite of their lack of knowledge of party slogans party followers routinely vote in accordance with them. On the basis of an analysis of two similar referendums the article discusses explanations for this phenomenon. Systematic reception of arguments often depends on heuristics such as party support whereas systematic processing of content often takes place under the guidance of a preferred party.

Additional indexing

Other titles:Do Parties Control the People?
Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Political Science
Dewey Decimal Classification:320 Political science
Language:German
Date:2010
Deposited On:04 Mar 2011 13:09
Last Modified:05 Apr 2016 14:39
Publisher:Nomos
ISSN:1430-6387
Related URLs:http://www.zpol.nomos.de/archiv/ (Publisher)

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