Abstract

Elderly people are increasingly active tourists. Due to better health, improved financial background, and better mobility their number as visitors in the Swiss National Park (SNP) has steadily increased. This paper aims at ascertaining the seniors 19 perception of the SNP. Using a qualitative approach more than hundred visitors above 55 were interviewed. Moreover, interviews with experts from the
region were conducted in order to know, how this clientele is perceived by the tourist industry and the park management. Results show that the elderly are a visitor
group that is very interested in information about SNP. While still fit, they take their time on the trails and spend more time on observations. The seniors are very much in favor of the strict rules that apply in the park and resent people trespassing these rules. Crowding and noise is disliked most, a fact that should be observed closely by
the park management. The tourist industry is very much aware of this tourist group 19s multiplicator effect. Therefore, their needs are met as much as possible.