Permanent URL to this publication: http://dx.doi.org/10.5167/uzh-48419
Geser, H (2011). Has tweeting become inevitable? Twitter’s strategic role in the world of digital communication. Sociology in Switzerland: Towards Cybersociety and Vireal Social Relations 26, University of Zurich.
|Published Version (Creative Commons: Public Domain Dedication )|
By minimizing costs of encoding and decoding and by combining functionalities of the Internet and the Mobile phone, Twitter is disposed to play a crucial dual role within the sphere of digitial communication. On the one side, Twitter helps to expand such communication to the microscopic level of current events, thoughts and observations; on the other hand, it contributes to a better orientation in the ever growing “Cyberjungle” by propagating signals about new information sources on which users should concentrate their attention. By focusing on current processes and devlopments and by adding a “push” element based on info (bottom-up) opinion leadership, Twitter is highly complementary to conventional Social network Sites (like Facebook) which specialize more on horizontal networks and stable patterns of social relationships and social structure.
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|Item Type:||Working Paper|
|Communities & Collections:||06 Faculty of Arts > Institute of Sociology|
|Dewey Decimal Classification:||300 Social sciences, sociology & anthropology|
|Uncontrolled Keywords:||Twitter, Social media Sites, Internet, World Wide Web, low bandwidth communication,|
|Deposited On:||20 Jun 2011 09:13|
|Last Modified:||09 Jul 2012 04:51|
|Series Name:||Sociology in Switzerland: Towards Cybersociety and Vireal Social Relations|
|Number of Pages:||22|
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