Quick Search:

uzh logo
Browse by:

Zurich Open Repository and Archive

Permanent URL to this publication: http://dx.doi.org/10.5167/uzh-48419

Geser, H (2011). Has tweeting become inevitable? Twitter’s strategic role in the world of digital communication. Sociology in Switzerland: Towards Cybersociety and Vireal Social Relations 26, University of Zurich.

Published Version
Creative Commons: Public Domain Dedication: CC0 1.0 Universal (CC0 1.0)


By minimizing costs of encoding and decoding and by combining functionalities of the Internet and the Mobile
phone, Twitter is disposed to play a crucial dual role within the sphere of digitial communication. On the one
side, Twitter helps to expand such communication to the microscopic level of current events, thoughts and
observations; on the other hand, it contributes to a better orientation in the ever growing “Cyberjungle” by
propagating signals about new information sources on which users should concentrate their attention. By
focusing on current processes and devlopments and by adding a “push” element based on info (bottom-up)
opinion leadership, Twitter is highly complementary to conventional Social network Sites (like Facebook)
which specialize more on horizontal networks and stable patterns of social relationships and social structure.


803 downloads since deposited on 20 Jun 2011
149 downloads since 12 months

Detailed statistics

Additional indexing

Item Type:Working Paper
Communities & Collections:06 Faculty of Arts > Institute of Sociology
Dewey Decimal Classification:300 Social sciences, sociology & anthropology
Uncontrolled Keywords:Twitter, Social media Sites, Internet, World Wide Web, low bandwidth communication,
Deposited On:20 Jun 2011 09:13
Last Modified:05 Apr 2016 14:56
Series Name:Sociology in Switzerland: Towards Cybersociety and Vireal Social Relations
Number of Pages:22
Official URL:http://www.socio.ch/intcom/t_hgeser26.pdf
Related URLs:http://www.socio.ch/intcom/

Users (please log in): suggest update or correction for this item

Repository Staff Only: item control page