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Has tweeting become inevitable? Twitter’s strategic role in the world of digital communication


Geser, H (2011). Has tweeting become inevitable? Twitter’s strategic role in the world of digital communication. Sociology in Switzerland: Towards Cybersociety and Vireal Social Relations 26, University of Zurich.

Abstract

By minimizing costs of encoding and decoding and by combining functionalities of the Internet and the Mobile
phone, Twitter is disposed to play a crucial dual role within the sphere of digitial communication. On the one
side, Twitter helps to expand such communication to the microscopic level of current events, thoughts and
observations; on the other hand, it contributes to a better orientation in the ever growing “Cyberjungle” by
propagating signals about new information sources on which users should concentrate their attention. By
focusing on current processes and devlopments and by adding a “push” element based on info (bottom-up)
opinion leadership, Twitter is highly complementary to conventional Social network Sites (like Facebook)
which specialize more on horizontal networks and stable patterns of social relationships and social structure.

By minimizing costs of encoding and decoding and by combining functionalities of the Internet and the Mobile
phone, Twitter is disposed to play a crucial dual role within the sphere of digitial communication. On the one
side, Twitter helps to expand such communication to the microscopic level of current events, thoughts and
observations; on the other hand, it contributes to a better orientation in the ever growing “Cyberjungle” by
propagating signals about new information sources on which users should concentrate their attention. By
focusing on current processes and devlopments and by adding a “push” element based on info (bottom-up)
opinion leadership, Twitter is highly complementary to conventional Social network Sites (like Facebook)
which specialize more on horizontal networks and stable patterns of social relationships and social structure.

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Additional indexing

Item Type:Working Paper
Communities & Collections:06 Faculty of Arts > Institute of Sociology
Dewey Decimal Classification:300 Social sciences, sociology & anthropology
Uncontrolled Keywords:Twitter, Social media Sites, Internet, World Wide Web, low bandwidth communication,
Language:English
Date:2011
Deposited On:20 Jun 2011 09:13
Last Modified:05 Apr 2016 14:56
Series Name:Sociology in Switzerland: Towards Cybersociety and Vireal Social Relations
Number of Pages:22
Official URL:http://www.socio.ch/intcom/t_hgeser26.pdf
Related URLs:http://www.socio.ch/intcom/
Permanent URL: http://doi.org/10.5167/uzh-48419

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