Quick Search:

is currently disabled due to reindexing of the ZORA database. Please use Advanced Search.
uzh logo
Browse by:
bullet
bullet
bullet
bullet

Zurich Open Repository and Archive 

Permanent URL to this publication: http://dx.doi.org/10.5167/uzh-48986

Hauser, M; Jonas, K; Riemann, R (2011). Measuring salient food attitudes and food-related values: an elaborated, conflicting and interdependent system. Appetite, 57:329-338.

[img] PDF - Registered users only
2MB

Abstract

Consumer food choice behaviour in post-industrial countries is complex and influenced by a multitude of interacting variables. This study looked at the antecedents of behaviour and examined salient food-related values and attitudes. To discover personal meanings and patterns of everyday food choices across different situations we used a qualitative approach in the form of repertory grid interviews. An analysis of the personal constructs elicited from a representative sample of 100 Swiss consumers revealed elaborated value systems. The food-related values can be summarised as: authenticity/naturalness, conviviality, health, quality/indulgence, convenience, and price. The salience of these values and their negatively evaluated counterparts differed for various social eating situations and product categories. Consumers' personal values also differed significantly from their perception of current trends in eating culture. In every-day food choices interdependent food-related values compete and are thus a possible cause of ambivalence and conflicts. The findings offer explanations of discrepancies between values/attitudes and behaviour that may be due to situational constraints and habits. Implications for companies include the need for strategic realignment to regain consumers' trust by providing comprehensive value-congruent food solutions that also consider health and ethical criteria.

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Psychology
DDC:150 Psychology
Language:English
Date:2011
Deposited On:09 Aug 2011 12:13
Last Modified:27 Nov 2013 22:22
Publisher:Elsevier
ISSN:0195-6663
Publisher DOI:10.1016/j.appet.2011.05.322
PubMed ID:21663779
Citations:Web of Science®. Times Cited: 2
Google Scholar™
Scopus®. Citation Count: 2

Users (please log in): suggest update or correction for this item

Repository Staff Only: item control page