Permanent URL to this publication: http://dx.doi.org/10.5167/uzh-50092
Wirth, W; Matthes, J; Schemer, C; Wettstein, M; Friemel, T; Hänggli, R; Siegert, G (2010). Agenda building and setting in a referendum campaign: Investigating the flow of arguments among campaigners, the media, and the public. Journalism and Mass Communication Quarterly, 87(2):328-345.
This study tests second-level agenda-building and -setting effects in the course of a referendum campaign. Personal standardized interviews with forty-seven different campaign managers and a content analysis of campaign material are linked to a content analysis of TV and newspaper coverage and a three-wave public opinion survey. The results demonstrate the dynamic flow of arguments in the agenda-building and -setting process: top-down from the campaigners to the news media and the public.
|Item Type:||Journal Article, refereed, original work|
|Communities & Collections:||06 Faculty of Arts > Institute of Political Science|
06 Faculty of Arts > Institute of Mass Communication and Media Research
|DDC:||320 Political science|
|Deposited On:||21 Oct 2011 15:04|
|Last Modified:||27 Nov 2012 22:28|
|Funders:||Swiss National Science Foundation (SNF)|
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