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Permanent URL to this publication: http://dx.doi.org/10.5167/uzh-50092

Wirth, W; Matthes, J; Schemer, C; Wettstein, M; Friemel, T; Hänggli, R; Siegert, G (2010). Agenda building and setting in a referendum campaign: Investigating the flow of arguments among campaigners, the media, and the public. Journalism and Mass Communication Quarterly, 87(2):328-345.

Accepted Version


This study tests second-level agenda-building and -setting effects in the course of a referendum campaign. Personal standardized interviews with forty-seven different campaign managers and a content analysis of campaign material are linked to a content analysis of TV and newspaper coverage and a three-wave public opinion survey. The results demonstrate the dynamic flow of arguments in the agenda-building and -setting process: top-down from the campaigners to the news media and the public.


10 citations in Web of Science®
9 citations in Scopus®
Google Scholar™


103 downloads since deposited on 21 Oct 2011
27 downloads since 12 months

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Political Science
06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:320 Political science
700 Arts
Deposited On:21 Oct 2011 13:04
Last Modified:05 Apr 2016 15:02
Publisher:Sage Publications
Funders:Swiss National Science Foundation (SNF)

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