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Rezension zu Kati Förster (Hrsg.): Strategien erfolgreicher TV-Marken


von Rimscha, M Bjørn (2011). Rezension zu Kati Förster (Hrsg.): Strategien erfolgreicher TV-Marken. Publizistik, 56:491-492.

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Item Type:Journal Article, not refereed, further contribution
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:2011
Deposited On:16 Jan 2012 08:32
Last Modified:05 Apr 2016 15:16
Publisher:VS - Verlag für Sozialwissenschaften
ISSN:0033-4006
Publisher DOI:https://doi.org/10.1007/s11616-011-0128-3
Permanent URL: https://doi.org/10.5167/uzh-53407

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