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Online social networks as a catalyst for software and IT innovation


Singer, Leif; Seyff, Norbert; Fricker, Samuel (2011). Online social networks as a catalyst for software and IT innovation. In: Joint meeting of the European Software Engineering Conference and the ACM SIGSOFT Symposium on the Foundations of Software Engineering, Szeged, 5 September 2011 - 9 September 2011.

Abstract

People have many creative ideas, but only a few of these ideas are realized and lead to innovation. Good ideas often fail because they are not shared between innovators and stakeholders, hence are unlikely to be realized. Consequently, many opportunities are missed to excite customers and to gain a competitive advantage. This paper proposes an innovation process that uses online social networks to lower the hurdle to sharing ideas. The process leverages diffusion effects of social networks while supporting the generation, evaluation, consolidation, and implementation of innovative ideas with lightweight activities. The process is illustrated and discussed using an application example. Although we are focusing on innovation regarding software-intensive systems, we foresee that the discussed process has the potential to be applied to other domains as well.

People have many creative ideas, but only a few of these ideas are realized and lead to innovation. Good ideas often fail because they are not shared between innovators and stakeholders, hence are unlikely to be realized. Consequently, many opportunities are missed to excite customers and to gain a competitive advantage. This paper proposes an innovation process that uses online social networks to lower the hurdle to sharing ideas. The process leverages diffusion effects of social networks while supporting the generation, evaluation, consolidation, and implementation of innovative ideas with lightweight activities. The process is illustrated and discussed using an application example. Although we are focusing on innovation regarding software-intensive systems, we foresee that the discussed process has the potential to be applied to other domains as well.

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Additional indexing

Item Type:Conference or Workshop Item (Paper), refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Informatics
Dewey Decimal Classification:000 Computer science, knowledge & systems
Language:English
Event End Date:9 September 2011
Deposited On:13 Feb 2012 12:04
Last Modified:05 Apr 2016 15:25
Publisher:Association for Computing Machinery
Series Name:Proceedings of the 4th international workshop on Social software engineering
ISBN:978-1-4503-0850-2
Publisher DOI:10.1145/2024645.2024647
Other Identification Number:merlin-id:3821
Permanent URL: http://doi.org/10.5167/uzh-55842

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