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The 3DVDM Approach: A Case Study with Clickstream Data


Böhlen, Michael Hanspeter; Bukauskas, Linas; Mazeika, Arturas; Mylov, Peer (2008). The 3DVDM Approach: A Case Study with Clickstream Data. In: Simoff, Simeon J; Böhlen, Michael H; Mazeika, Arturas. Visual Data Mining: Theory, Techniques and Tools for Visual Analytics. Berlin / Heidelberg: Springer, 13-29.

Abstract

Clickstreams are among the most popular data sources because Web servers automatically record each action and the Web log entries promise to add up to a comprehensive description of behaviors of users. Clickstreams, however, are large and raise a number of unique challenges with respect to visual data mining. At the technical level the huge amount of data requires scalable solutions and limits the presentation to summary and model data. Equally challenging is the interpretation of the data at the conceptual level. Many analysis tools are able to produce different types of statistical charts. However, the step from statistical charts to comprehensive information about customer behavior is still largely unresolved. We propose a density surface based analysis of 3D data that uses state-of-the-art interaction techniques to explore the data at various granularities.

Clickstreams are among the most popular data sources because Web servers automatically record each action and the Web log entries promise to add up to a comprehensive description of behaviors of users. Clickstreams, however, are large and raise a number of unique challenges with respect to visual data mining. At the technical level the huge amount of data requires scalable solutions and limits the presentation to summary and model data. Equally challenging is the interpretation of the data at the conceptual level. Many analysis tools are able to produce different types of statistical charts. However, the step from statistical charts to comprehensive information about customer behavior is still largely unresolved. We propose a density surface based analysis of 3D data that uses state-of-the-art interaction techniques to explore the data at various granularities.

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Additional indexing

Item Type:Book Section, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Informatics
Dewey Decimal Classification:000 Computer science, knowledge & systems
Language:English
Date:2008
Deposited On:04 Jun 2012 11:13
Last Modified:05 Apr 2016 15:27
Publisher:Springer
Series Name:Lecture Notes in Computer Science
Number: 4404/2008
ISSN:0302-9743
ISBN:978-3-540-71079-0
Publisher DOI:10.1007/978-3-540-71080-6_2
Other Identification Number:merlin-id:2317
Permanent URL: http://doi.org/10.5167/uzh-56367

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