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National media regulation in the era of free trade. the role of global media governance


Puppis, M (2008). National media regulation in the era of free trade. the role of global media governance. European Journal of Communication, 23(4):405-424.

Abstract

There is a growing emphasis on free trade in global media governance, which could rock the foundations of media regulation in western democracies. While the US government pushes for the further liberalization of audiovisual services under the umbrella of the General Agreement on Trade in Services (GATS), other countries are less enthusiastic. They see the World Trade Organization (WTO) as a threat to their media culture. This article discusses the implications of the GATS for societal regulation of the media and the role of UNESCO's new Convention on Cultural Diversity (CCD). The conclusion is that the liberalization of audiovisual services will prevent several media regulation measures: quota regulations, support programmes for the audiovisual industry and the funding of public service broadcasting are all potentially at risk. Additionally, UNESCO's efforts to promote and protect cultural diversity appear unlikely to stop this development.

There is a growing emphasis on free trade in global media governance, which could rock the foundations of media regulation in western democracies. While the US government pushes for the further liberalization of audiovisual services under the umbrella of the General Agreement on Trade in Services (GATS), other countries are less enthusiastic. They see the World Trade Organization (WTO) as a threat to their media culture. This article discusses the implications of the GATS for societal regulation of the media and the role of UNESCO's new Convention on Cultural Diversity (CCD). The conclusion is that the liberalization of audiovisual services will prevent several media regulation measures: quota regulations, support programmes for the audiovisual industry and the funding of public service broadcasting are all potentially at risk. Additionally, UNESCO's efforts to promote and protect cultural diversity appear unlikely to stop this development.

Citations

13 citations in Web of Science®
19 citations in Scopus®
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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:cultural diversity, GATS, global media governance, liberalization, regulation
Language:English
Date:December 2008
Deposited On:03 Dec 2008 15:12
Last Modified:05 Apr 2016 12:36
Publisher:Sage Publications
ISSN:0267-3231
Publisher DOI:10.1177/0267323108096992
Official URL:http://ejc.sagepub.com/cgi/content/abstract/23/4/405
Related URLs:http://www.mediapolicy.uzh.ch (Author)

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