Quick Search:

uzh logo
Browse by:
bullet
bullet
bullet
bullet

Zurich Open Repository and ArchiveĀ 

Lobigs, F; Siegert, G (2008). Applying IPR-theory to the analysis of innovation competition in mass media content markets. In: Dal Zotto, C; van Kranenburg, H. Management and innovation in the media industry. London, 37-67. ISBN 978-1-84720-109-6.

Full text not available from this repository.

Abstract

This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future.

The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms.

This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.

Item Type:Book Section, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
DDC:700 Arts
Language:English
Date:December 2008
Deposited On:30 Dec 2008 12:50
Last Modified:04 Apr 2012 12:23
Publisher:Edward Elgar Publishing
ISBN:978-1-84720-109-6
Official URL:http://www.e-elgar.co.uk/Bookentry_Main.lasso?id=12627
Citations:Google Scholarā„¢

Users (please log in): suggest update or correction for this item

Repository Staff Only: item control page