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Permanent URL to this publication: http://dx.doi.org/10.5167/uzh-63130

Darai, Donja; Grätz, Silvia (2013). Attraction and cooperative behavior. Working paper series / Department of Economics 82, University of Zurich.

[img] PDF (Version June 2012) - Registered users only
[img] PDF (Revised version December 2012) - Registered users only
PDF (Revised version June 2013)


Being good-looking seems to generate substantial benefits in many social interactions, making the "beauty premium" a not to be underrated economic factor. This paper investigates how physical attractiveness enables people to generate these benefits in the case of cooperation, using field data from a modified one-shot prisoner's dilemma played in a high-stakes television game show. While attractive contestants are not more or less cooperative than less attractive ones, facial attractiveness produces more cooperative behavior by counterparts, but only in mixed-gender interactions. Effects of attractiveness are therefore not exclusively due to "beauty-is-good" stereotyping, but rather operate through a preference-based mechanism.


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Additional indexing

Item Type:Working Paper
Communities & Collections:03 Faculty of Economics > Department of Economics
Working Paper Series > Department of Economics
Dewey Decimal Classification:330 Economics
JEL Classification:C71, D03, D83
Uncontrolled Keywords:Beauty premium, gender, stereotypes, attractiveness, cooperation
Date:June 2013
Deposited On:13 Jun 2012 17:31
Last Modified:05 Apr 2016 15:52
Series Name:Working paper series / Department of Economics
Number of Pages:36
Additional Information:Revised version ; former title: "Facing a dilemma: cooperative behavior and beauty"
Official URL:http://www.econ.uzh.ch/static/wp/econwp082.pdf
Related URLs:http://www.econ.uzh.ch/static/workingpapers.php

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