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Permanent URL to this publication: http://dx.doi.org/10.5167/uzh-63319

Reinecke, Katharina; Bernstein, Abraham (2011). Improving performance, perceived usability, and aesthetics with culturally adaptive user interfaces. Transactions on Computer-Human Interaction, 18(2):8.

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When we investigate the usability and aesthetics of user interfaces, we rarely take into account that what users perceive as beautiful and usable strongly depends on their cultural background. In this paper, we argue that it is not feasible to design one interface that appeals to all users of an increasingly global audience. Instead, we propose to design culturally adaptive systems, which automatically generate personalized interfaces that correspond to cultural preferences. In an evaluation of one such system, we demonstrate that a majority of international participants preferred their personalized versions over a non-adapted interface of the same web site. Results show that users were 22% faster using the culturally adapted interface, needed less clicks, and made fewer errors, in line with subjective results demonstrating that they found the adapted version significantly easier to use. Our findings show that interfaces that adapt to cultural preferences can immensely increase the user experience.


15 citations in Web of Science®
48 citations in Scopus®
Google Scholar™



117 downloads since deposited on 20 Jul 2012
14 downloads since 12 months

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Informatics
Dewey Decimal Classification:000 Computer science, knowledge & systems
Deposited On:20 Jul 2012 10:51
Last Modified:05 Apr 2016 15:52
Publisher DOI:10.1145/1970378.1970382
Other Identification Number:merlin-id:2477

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