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Comparing election campaign communication


Esser, Frank; Strömbäck, Jesper (2012). Comparing election campaign communication. In: Esser, Frank; Hanitzsch, Thomas. Handbook of Comparative Communication Research. London: Routledge, 289-307.

Abstract

While there is extensive research on political campaign communication, including the professionalization of political campaigning and the use of different campaign and marketing techniques, research in this area is dominated by single-shot case studies of individual countries. At the same time, political campaigning and campaign communication take on different forms in different contexts. Against this background, this chapter analyzes how the campaign practices and strategies of candidates and parties are connected to their contextual environments; how cross-national differences can be explained by factors related to the political system, media system, political culture and media culture; and suggests a model for comparing election campaign communication.

While there is extensive research on political campaign communication, including the professionalization of political campaigning and the use of different campaign and marketing techniques, research in this area is dominated by single-shot case studies of individual countries. At the same time, political campaigning and campaign communication take on different forms in different contexts. Against this background, this chapter analyzes how the campaign practices and strategies of candidates and parties are connected to their contextual environments; how cross-national differences can be explained by factors related to the political system, media system, political culture and media culture; and suggests a model for comparing election campaign communication.

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Additional indexing

Item Type:Book Section, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2012
Deposited On:13 Mar 2013 07:44
Last Modified:05 Apr 2016 16:39
Publisher:Routledge
ISBN:978-0-4158-0275-8
Related URLs:http://www.routledge.com/books/details/9780415802758/
http://opac.nebis.ch/F/?local_base=NEBIS&CON_LNG=GER&func=find-b&find_code=SYS&request=006409320
Permanent URL: https://doi.org/10.5167/uzh-76155

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