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Grundlagen der Persuasionsforschung


Wirth, Werner; Kühne, Rinaldo (2013). Grundlagen der Persuasionsforschung. In: Schweiger, W; Fahr, A. Handbuch Medienwirkungsforschung. Wiesbaden: Springer, 313-332.

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Item Type:Book Section, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:2013
Deposited On:03 Nov 2013 12:41
Last Modified:05 Apr 2016 17:05
Publisher:Springer
ISBN:978-3-531-18158-5 / 978-3-531-18967-3
Publisher DOI:https://doi.org/10.1007/978-3-531-18967-3_16

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