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Measuring the unmeasurable? Toward operationalizing on-line and memory-based political judgments in surveys


Matthes, J; Wirth, W; Schemer, C (2007). Measuring the unmeasurable? Toward operationalizing on-line and memory-based political judgments in surveys. International Journal of Public Opinion Research, 19(2):247-257.

Abstract

The article presents the development and validation of measuring online and memory-based judgment formation. The on-line model holds that judgments are formed when the information is encountered while the memory-based model affirms that judgments are formed based on the information people can recall from memory at a time a judgment is needed. In a correlation analysis, there is lower response latency, higher judgmental confidence and attitude extremity when the judgment is formed on-line. In construct validation, people who have formed memory-based judgments need more time to report their attitudes.

The article presents the development and validation of measuring online and memory-based judgment formation. The on-line model holds that judgments are formed when the information is encountered while the memory-based model affirms that judgments are formed based on the information people can recall from memory at a time a judgment is needed. In a correlation analysis, there is lower response latency, higher judgmental confidence and attitude extremity when the judgment is formed on-line. In construct validation, people who have formed memory-based judgments need more time to report their attitudes.

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6 citations in Web of Science®
9 citations in Scopus®
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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2007
Deposited On:04 Apr 2014 15:16
Last Modified:05 Apr 2016 17:48
Publisher:Oxford University Press
ISSN:0954-2892
Publisher DOI:https://doi.org/10.1093/ijpor/edm001
Permanent URL: https://doi.org/10.5167/uzh-94836

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