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Toward improving validity and reliability of information processing measures in surveys


Schemer, C; Matthes, J; Wirth, W (2008). Toward improving validity and reliability of information processing measures in surveys. Communication Methods and Measures, 2(3):193-225.

Abstract

Measuring media information processing strategies is of great value to the study of media effects in the field. However, researchers have raised concerns about the reliability and construct validity of previously used scales. Therefore, the aim of the present study is to make a methodological contribution by developing a standardized scale for measuring heuristic and systematic information
processing. Based on existing research, we tested our measures of media information processing in three independent surveys. Results demonstrate the psychometric properties of the scale and its construct validity with respect to related constructs.

Abstract

Measuring media information processing strategies is of great value to the study of media effects in the field. However, researchers have raised concerns about the reliability and construct validity of previously used scales. Therefore, the aim of the present study is to make a methodological contribution by developing a standardized scale for measuring heuristic and systematic information
processing. Based on existing research, we tested our measures of media information processing in three independent surveys. Results demonstrate the psychometric properties of the scale and its construct validity with respect to related constructs.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2008
Deposited On:13 Jan 2009 08:41
Last Modified:05 Apr 2016 12:49
Publisher:Taylor & Francis
ISSN:1931-2458
Publisher DOI:https://doi.org/10.1080/19312450802310474

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