Header

UZH-Logo

Maintenance Infos

Agenda Building and Setting in a Referendum Campaign. Investigating the Flow of Arguments Among Campaigners, the Media, and the Public


Wirth, Werner; Matthes, J; Schemer, C; Wettstein, M; Friemel, T N; Hänggli, R; Siegert, Gabriele (2010). Agenda Building and Setting in a Referendum Campaign. Investigating the Flow of Arguments Among Campaigners, the Media, and the Public. Journalism and Mass Communication Quarterly, 87(2):328-345.

Abstract

This study tests second-level agenda-building and -setting effects in the course of a referendum campaign. Personal standardized interviews with forty-seven different campaign managers and a content analysis of campaign material are linked to a content analysis of TV and newspaper coverage and a three-wave public opinion survey. The results demonstrate the dynamic flow of arguments in the agenda-building and -setting process: top-down from the campaigners to the news media and the public.

Abstract

This study tests second-level agenda-building and -setting effects in the course of a referendum campaign. Personal standardized interviews with forty-seven different campaign managers and a content analysis of campaign material are linked to a content analysis of TV and newspaper coverage and a three-wave public opinion survey. The results demonstrate the dynamic flow of arguments in the agenda-building and -setting process: top-down from the campaigners to the news media and the public.

Statistics

Citations

Dimensions.ai Metrics
16 citations in Web of Science®
17 citations in Scopus®
17 citations in Microsoft Academic
Google Scholar™

Altmetrics

Downloads

5 downloads since deposited on 03 Dec 2014
5 downloads since 12 months
Detailed statistics

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Department of Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2010
Deposited On:03 Dec 2014 15:18
Last Modified:26 Apr 2018 03:09
Publisher:Sage Publications Ltd.
ISSN:1077-6990
OA Status:Closed
Publisher DOI:https://doi.org/10.1177/107769901008700207
Related URLs:http://www.zora.uzh.ch/94944/

Download

Download PDF  'Agenda Building and Setting in a Referendum Campaign. Investigating the Flow of Arguments Among Campaigners, the Media, and the Public'.
Preview
Content: Published Version
Filetype: PDF
Size: 1MB
View at publisher