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Agenda Building and Setting in a Referendum Campaign. Investigating the Flow of Arguments Among Campaigners, the Media, and the Public


Wirth, W; Matthes, J; Schemer, C; Wettstein, M; Friemel, T N; Hänggli, R; Siegert, Gabriele (2010). Agenda Building and Setting in a Referendum Campaign. Investigating the Flow of Arguments Among Campaigners, the Media, and the Public. Journalism and Mass Communication Quarterly, 87(2):328-345.

Abstract

This study tests second-level agenda-building and -setting effects in the course of a referendum campaign. Personal standardized interviews with forty-seven different campaign managers and a content analysis of campaign material are linked to a content analysis of TV and newspaper coverage and a three-wave public opinion survey. The results demonstrate the dynamic flow of arguments in the agenda-building and -setting process: top-down from the campaigners to the news media and the public.

Abstract

This study tests second-level agenda-building and -setting effects in the course of a referendum campaign. Personal standardized interviews with forty-seven different campaign managers and a content analysis of campaign material are linked to a content analysis of TV and newspaper coverage and a three-wave public opinion survey. The results demonstrate the dynamic flow of arguments in the agenda-building and -setting process: top-down from the campaigners to the news media and the public.

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13 citations in Web of Science®
15 citations in Scopus®
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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2010
Deposited On:03 Dec 2014 15:18
Last Modified:05 Apr 2016 18:34
Publisher:Sage Publications Ltd.
ISSN:1077-6990
Publisher DOI:https://doi.org/10.1177/107769901008700207
Related URLs:http://www.zora.uzh.ch/94944/

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