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Zur Wirkung von Product Placements. Theoretische Überlegungen und experimentelle Befunde zum Mere Exposure-Effekt in audiovisuellen Medien


Matthes, J; Schemer, C; Willemsen, H; Wirth, W (2005). Zur Wirkung von Product Placements. Theoretische Überlegungen und experimentelle Befunde zum Mere Exposure-Effekt in audiovisuellen Medien. Medien Journal:23-37.

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Item Type:Journal Article, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:2005
Deposited On:04 Dec 2014 11:44
Last Modified:05 Apr 2016 18:34
Publisher:Studienverlag
ISSN:1025-9473

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