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Transnational communication as discourse, ritual and strategy


Brüggemann, Michael; Wessler, Hartmut (2014). Transnational communication as discourse, ritual and strategy. Communication Theory, 24(4):394-414.

Abstract

Globalized communication flows transcend and transform national borders. Transnational media outlets targeting audiences around the globe, issues of global concern are subjected to border-crossing public debates, media events receive transnational attention, and public diplomacy efforts succeed—and fail—in characteristic patterns around the world. In response to these phenomena the article shows how the study of transnational communication can benefit from combining 3 theoretical perspectives that are rarely studied together: communication as deliberation, as ritual, and as strategy. Particularly in explaining the failures of transnational communication, explanatory potential often seems to lie just outside the limited vision of each of the 3 perspectives—and outside the scope of empirical analyses that are limited to Western contexts.

Abstract

Globalized communication flows transcend and transform national borders. Transnational media outlets targeting audiences around the globe, issues of global concern are subjected to border-crossing public debates, media events receive transnational attention, and public diplomacy efforts succeed—and fail—in characteristic patterns around the world. In response to these phenomena the article shows how the study of transnational communication can benefit from combining 3 theoretical perspectives that are rarely studied together: communication as deliberation, as ritual, and as strategy. Particularly in explaining the failures of transnational communication, explanatory potential often seems to lie just outside the limited vision of each of the 3 perspectives—and outside the scope of empirical analyses that are limited to Western contexts.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2014
Deposited On:04 Feb 2015 14:19
Last Modified:14 Feb 2018 22:33
Publisher:Wiley-Blackwell Publishing, Inc.
ISSN:1050-3293
OA Status:Green
Publisher DOI:https://doi.org/10.1111/comt.12046

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