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The Layered Materiality of Strategizing: How the Interplay between Epistemic Objects and Material Artefacts shapes the Exploration of Strategic Topics


Werle, Felix; Seidl, David (2015). The Layered Materiality of Strategizing: How the Interplay between Epistemic Objects and Material Artefacts shapes the Exploration of Strategic Topics. British Journal of Marketing Studies:1-2.

Abstract

This paper examines the role of different material artefacts in the exploration of novel strategic topics. We conceptualize strategic topics as epistemic objects that become instantiated in multiple material artifacts, i.e., partial objects, which not only represent the epistemic object but also energize and direct the exploration process. Based on a longitudinal case study of a company that (in collaboration with other companies) explored the strategic topic of “flexible production”, we develop a new typology of material artefacts in terms of their relation to the strategic topic. We describe the layered nature of materiality, differentiating between different types of objectual and non-objectual material artefacts, and show how their interplay shapes the dynamics of the strategizing process. In particular, we explain how the constellation of material artefacts can lead to a shift of the strategic topic itself. We offer a conceptual model that captures the mechanisms in the dynamic interplay of different types of material artefacts and their effect on the process of exploration.

Abstract

This paper examines the role of different material artefacts in the exploration of novel strategic topics. We conceptualize strategic topics as epistemic objects that become instantiated in multiple material artifacts, i.e., partial objects, which not only represent the epistemic object but also energize and direct the exploration process. Based on a longitudinal case study of a company that (in collaboration with other companies) explored the strategic topic of “flexible production”, we develop a new typology of material artefacts in terms of their relation to the strategic topic. We describe the layered nature of materiality, differentiating between different types of objectual and non-objectual material artefacts, and show how their interplay shapes the dynamics of the strategizing process. In particular, we explain how the constellation of material artefacts can lead to a shift of the strategic topic itself. We offer a conceptual model that captures the mechanisms in the dynamic interplay of different types of material artefacts and their effect on the process of exploration.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2015
Deposited On:03 Jun 2015 14:41
Last Modified:05 Apr 2016 19:16
Publisher:European Centre for Research, Training and Development
ISSN:2053-4043
Other Identification Number:merlin-id:10472

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