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20 years of research on media brands and media branding


Krebs, Isabelle; Siegert, Gabriele (2015). 20 years of research on media brands and media branding. In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 33-47.

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Item Type:Book Section, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:media brands, media branding, brand management, brand strategy, brand perception, brand image, brand equity, literature review, meta-analysis
Language:English
Date:2015
Deposited On:16 Sep 2015 13:49
Last Modified:08 Dec 2017 14:02
Publisher:Springer
Publisher DOI:https://doi.org/10.1007/978-3-319-18236-0-3
Related URLs:http://www.springer.com/us/book/9783319182353#aboutAuthors (Publisher)

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