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Werbemittel und –formate: Typologien und Abgrenzungen


von Rimscha, M Bjørn; Siegert, Gabriele (2015). Werbemittel und –formate: Typologien und Abgrenzungen. In: Siegert, Gabriele; Wirth, Werner; Weber, Patrick; Lischka, Juliane A. Handbuch Werbeforschung. Wiesbaden: Springer Verlag, 173-182.

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Item Type:Book Section, not refereed, further contribution
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:2015
Deposited On:16 Sep 2015 13:51
Last Modified:05 Apr 2016 19:24
Publisher:Springer Verlag
ISBN:978-3-531-18916-1
Publisher DOI:https://doi.org/10.1007/978-3-531-18916-1
Related URLs:http://www.springer.com/us/book/9783531174266 (Publisher)

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