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Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships


Sommer, Christoph (2015). Media brands and the advertising market: exploring the potential of branding in media organizations’ B2B relationships. In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 97-110.

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Item Type:Book Section, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2015
Deposited On:22 Sep 2015 13:18
Last Modified:08 Dec 2017 14:04
Publisher:Springer
ISBN:978-3-319-18236-0
Publisher DOI:https://doi.org/10.1007/978-3-319-18236-0_7
Related URLs:http://www.springer.com/us/book/9783319182353 (Publisher)

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