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The economics of television and online video markets


Crawford, Gregory (2015). The economics of television and online video markets. In: Anderson, Simon P; Waldfogel, Joel; Stromberg, David. Handbook of Media Economics. Amsterdam: Elsevier, 267-340.

Abstract

Television is the dominant entertainment medium for hundreds of millions. This chapter surveys the economic forces that determine the production and consumption of this content. It presents recent trends in television and online video markets, both in the US and internationally, and describes the state of theoretical and empirical research on these industries. A number of distinct themes emerge, including the growing importance of the pay-television sector, the role played by content providers (channels), distributors, and negotiations between them in determining market outcomes, and concerns about the effects of market power throughout this vertical structure. It also covers important but unsettled topics including the purpose for and effects of both the old (Public Service Broadcasters) and the new (online video markets). Open theoretical and empirical research questions are highlighted throughout.

Abstract

Television is the dominant entertainment medium for hundreds of millions. This chapter surveys the economic forces that determine the production and consumption of this content. It presents recent trends in television and online video markets, both in the US and internationally, and describes the state of theoretical and empirical research on these industries. A number of distinct themes emerge, including the growing importance of the pay-television sector, the role played by content providers (channels), distributors, and negotiations between them in determining market outcomes, and concerns about the effects of market power throughout this vertical structure. It also covers important but unsettled topics including the purpose for and effects of both the old (Public Service Broadcasters) and the new (online video markets). Open theoretical and empirical research questions are highlighted throughout.

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Additional indexing

Item Type:Book Section, not refereed, original work
Communities & Collections:03 Faculty of Economics > Department of Economics
Dewey Decimal Classification:330 Economics
Uncontrolled Keywords:Economics, television, online video, public service broadcasting, advertising, pay television, bundling, bargaining, market power, net neutrality, foreclosure, policy
Language:English
Date:2015
Deposited On:14 Oct 2015 13:30
Last Modified:01 Jun 2017 08:34
Publisher:Elsevier
ISBN:9780444627216
Official URL:http://store.elsevier.com/Handbook-of-Media-Economics-vol-1A/isbn-9780444627216/
Related URLs:http://www.recherche-portal.ch/ZAD:default_scope:ebi01_prod010620125 (Library Catalogue)

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