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Branding media content from storytelling to distribution - Zurich Open Repository and Archive


von Rimscha, M Bjørn (2015). Branding media content from storytelling to distribution. In: Siegert, Gabriele; Förster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 157-167.

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Item Type:Book Section, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2015
Deposited On:24 Nov 2015 15:33
Last Modified:05 Apr 2016 19:34
Publisher:Springer
Publisher DOI:https://doi.org/10.1007/978-3-319-18236-0_11

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