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Psychologische Modelle der Werbewirkung


Hüsser, Andreas Philippe (2015). Psychologische Modelle der Werbewirkung. In: Siegert, Gabriele; Wirth, Werner; Weber, Patrick; Lischka, Juliane. Handbuch Werbeforschung. Wiesbaden: Springer Verlag, 243-277.

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Item Type:Book Section, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:German
Date:2015
Deposited On:10 Dec 2015 10:56
Last Modified:08 Dec 2017 15:47
Publisher:Springer Verlag
ISBN:978-3-531-18916-1
Publisher DOI:https://doi.org/10.1007/978-3-531-18916-1_12
Related URLs:http://www.springer.com/us/book/9783531174266 (Publisher)

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