Header

UZH-Logo

Maintenance Infos

To implement or not to implement? Participatory online communication in swiss cities


Klinger, Ulrike; Rösli, Stephan; Jarren, Otfried (2015). To implement or not to implement? Participatory online communication in swiss cities. International Journal of Communication, 9:1926-1946.

Abstract

Social media platforms and other digital interactive media hold great potential for political communication. This study explores perceptions about this potential and the motivations to adopt participatory tools and assesses both motivations and challenges that local administrations face in the process of technology adoption for political communication. Switzerland is a critical case for local communication, because, on the one hand, media structures, media usage patterns, political culture, and legal regulations make it likely to find high levels of participatory online communication. On the other hand, the formalized participation opportunities of direct democracy may undermine the potential of online participation. Our analysis, based on interviews and document analysis, addresses the implementation of participatory online communication from the theoretical perspectives of rational choice and neoinstitutionalism. We found diffuse rather than specific motivations, role conflicts, frictions between informal online participation and formal decision-making processes, and low demand and resonance from citizens to be important challenges to the implementation of online participation.

Abstract

Social media platforms and other digital interactive media hold great potential for political communication. This study explores perceptions about this potential and the motivations to adopt participatory tools and assesses both motivations and challenges that local administrations face in the process of technology adoption for political communication. Switzerland is a critical case for local communication, because, on the one hand, media structures, media usage patterns, political culture, and legal regulations make it likely to find high levels of participatory online communication. On the other hand, the formalized participation opportunities of direct democracy may undermine the potential of online participation. Our analysis, based on interviews and document analysis, addresses the implementation of participatory online communication from the theoretical perspectives of rational choice and neoinstitutionalism. We found diffuse rather than specific motivations, role conflicts, frictions between informal online participation and formal decision-making processes, and low demand and resonance from citizens to be important challenges to the implementation of online participation.

Statistics

Downloads

12 downloads since deposited on 21 Dec 2015
7 downloads since 12 months
Detailed statistics

Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Uncontrolled Keywords:participation, social media, local democracy, Switzerland
Language:English
Date:2015
Deposited On:21 Dec 2015 08:39
Last Modified:05 Apr 2016 19:41
Publisher:University of Southern California
ISSN:1932-8036
Free access at:Publisher DOI. An embargo period may apply.
Official URL:http://ijoc.org/index.php/ijoc/article/view/3377/1410
Related URLs:http://ijoc.org/index.php/ijoc/issue/view/11 (Publisher)
http://ijoc.org/index.php/ijoc/article/view/3377 (Publisher)

Download

Download PDF  'To implement or not to implement? Participatory online communication in swiss cities'.
Preview
Content: Published Version
Filetype: PDF
Size: 370kB
Licence: Creative Commons: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)