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Improving Sponsorship Performance – Three Papers on Organization, Strategy, and Brand Management from the Viewpoint of Sponsored Sports Entities


Schweizer, Nicolas. Improving Sponsorship Performance – Three Papers on Organization, Strategy, and Brand Management from the Viewpoint of Sponsored Sports Entities. 2015, University of Zurich, Faculty of Economics.

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Item Type:Dissertation
Referees:Dietl Helmut
Communities & Collections:03 Faculty of Economics > Department of Business Administration
Dewey Decimal Classification:330 Economics
Language:English
Date:2015
Deposited On:17 Dec 2015 15:20
Last Modified:08 Dec 2017 15:58

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