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Attitudes in Fiji towards varieties of English: A shift to endonormativity?


Hundt, Marianne; Zipp, Lena; Huber, André (2015). Attitudes in Fiji towards varieties of English: A shift to endonormativity? World Englishes, 34(4):688-707.

Abstract

In Schneider's (2007) influential model, the emergence of positive attitudes towards the local, post-colonial variety is an important step for the evolution of new Englishes, not least of all because it is likely to mark a shift from an external towards an internal norm. This paper explores attitudes towards varieties of English among a group of young Fiji citizens in tertiary education. The results indicate that British English is still a strong reference variety, while American English is clearly favoured over more local Pacific varieties, like Australian and New Zealand English. A closer analysis of the survey data indicates that a simple dichotomy of exo- vs. endonormative orientation may be difficult to maintain in this context.

Abstract

In Schneider's (2007) influential model, the emergence of positive attitudes towards the local, post-colonial variety is an important step for the evolution of new Englishes, not least of all because it is likely to mark a shift from an external towards an internal norm. This paper explores attitudes towards varieties of English among a group of young Fiji citizens in tertiary education. The results indicate that British English is still a strong reference variety, while American English is clearly favoured over more local Pacific varieties, like Australian and New Zealand English. A closer analysis of the survey data indicates that a simple dichotomy of exo- vs. endonormative orientation may be difficult to maintain in this context.

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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > English Department
Dewey Decimal Classification:820 English & Old English literatures
Language:English
Date:December 2015
Deposited On:06 Feb 2017 09:48
Last Modified:08 Dec 2017 16:44
Publisher:Wiley-Blackwell Publishing, Inc.
ISSN:0883-2919
Publisher DOI:https://doi.org/10.1111/weng.12160

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