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Media Linguistics: On Mediality and Culturality


Luginbühl, Martin (2015). Media Linguistics: On Mediality and Culturality. 10plus1 | Living Linguistics: Martin-Luther-Universität Halle-Wittenberg, Institut für Anglistik und Amerikanistik.

Abstract

This article draws on recent developments within media linguistics, both regarding the changing objects of research as well as crucial theoretical questions. Regarding the objects, an expansion can be observed, overcoming the long-lasting limitation to journalistic mass media. This change is above all due to changes that came along with digital media communication permeating our everyday lives, but also blurring the lines between one-to-one and one-to-many communication. These far-reaching changes also led to an intensified discussion of central concepts like medium and mediality. As current tendencies within the field, multimodality, culturality, and the triad of production – product – reception are discussed.

Abstract

This article draws on recent developments within media linguistics, both regarding the changing objects of research as well as crucial theoretical questions. Regarding the objects, an expansion can be observed, overcoming the long-lasting limitation to journalistic mass media. This change is above all due to changes that came along with digital media communication permeating our everyday lives, but also blurring the lines between one-to-one and one-to-many communication. These far-reaching changes also led to an intensified discussion of central concepts like medium and mediality. As current tendencies within the field, multimodality, culturality, and the triad of production – product – reception are discussed.

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Additional indexing

Item Type:Scientific Publication in Electronic Form
Communities & Collections:06 Faculty of Arts > Institute of German Studies
Dewey Decimal Classification:430 German & related languages
Language:English
Date:2015
Deposited On:13 Jan 2016 17:51
Last Modified:08 Dec 2017 17:01
Publisher:Martin-Luther-Universität Halle-Wittenberg, Institut für Anglistik und Amerikanistik
ISSN:2366-0562
Free access at:Official URL. An embargo period may apply.
Official URL:http://10plus1journal.com/wp-content/uploads/2015/09/00_OPENER_Luginbuehl.pdf
Related URLs:http://10plus1journal.com/issues/issue-1-media-linguistics/opener-martin-luginbuehl (Publisher)
http://10plus1journal.com (Publisher)

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