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Ballot structure, candidate race, and vote choice in Brazil


Aguilar, Rosario; Cunow, Saul; Desposato, Scott W (2015). Ballot structure, candidate race, and vote choice in Brazil. Latin American Research Review, 50(3):175-202.

Abstract

Although racial injustice and inequality are widely acknowledged in Brazil, recent experimental research concludes that citizens there do not rely on racial cues when voting. In this article, we test for the impact of candidate race on vote choice. We find evidence of identity-based voting in Brazil that interacts with ballot size. When facing a short ballot with only a few candidates, most subjects chose candidates without regard to race or color. But when presented with a large ballot with many candidates, white and brown subjects show a significant preference for same-race candidates. Selfidentified black subjects, however, demonstrated a strong and consistent preference for black candidates regardless of choice set size. These results are particularly important given Brazil's electoral rules that provide voters with overwhelming numbers of candidates from which to choose.

Abstract

Although racial injustice and inequality are widely acknowledged in Brazil, recent experimental research concludes that citizens there do not rely on racial cues when voting. In this article, we test for the impact of candidate race on vote choice. We find evidence of identity-based voting in Brazil that interacts with ballot size. When facing a short ballot with only a few candidates, most subjects chose candidates without regard to race or color. But when presented with a large ballot with many candidates, white and brown subjects show a significant preference for same-race candidates. Selfidentified black subjects, however, demonstrated a strong and consistent preference for black candidates regardless of choice set size. These results are particularly important given Brazil's electoral rules that provide voters with overwhelming numbers of candidates from which to choose.

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Citations

3 citations in Web of Science®
4 citations in Scopus®
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Additional indexing

Item Type:Journal Article, refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Political Science
Dewey Decimal Classification:320 Political science
Uncontrolled Keywords:voting, racism, equality, elections, voting research, political candidates, Brazil, politics & government
Language:English
Date:2015
Deposited On:12 Jan 2016 09:34
Last Modified:04 Sep 2016 06:03
Publisher:Latin American Studies Association
ISSN:0023-8791
Publisher DOI:https://doi.org/10.1353/lar.2015.0044
Official URL:http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=4&sid=83ea318a-6c47-463f-ac30-ef158c338995%40sessionmgr112&hid=101
Related URLs:http://web.b.ebscohost.com/ehost/detail/detail?vid=3&sid=044ad215-af76-4557-af98-ebebf6bdb203%40sessionmgr112&hid=101&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=110445659&db=poh

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