Two studies tested the hypotheses (1) that focusing on the process of goal pursuit is associated with lower levels of procrastination and (2) that this relationship is moderated by fear of failure and task aversiveness. Study 1 used a between-subjects design with hypothetical scenarios (N = 92). Study 2 used a 5-week longitudinal within-subject design in a real-life context (N = 50). Both studies found converging evidence for the main-effect hypothesis, that is, process focus is negatively associated with procrastination in the academic context (e.g., studying for an exam). Process focus was also negatively related to task aversiveness and fear of failure. However, findings regarding moderation effects of fear of failure and task aversiveness were mixed. Taken together, findings support the hypothesis that the cognitive representation of a goal primarily in terms of its means (i.e., process focus) versus its outcome is related to less procrastination: Focusing on the process of a task can help to reduce procrastination.