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The Internet and generalized functions of the public sphere: Transformative potentials from a comparative perspective


Rauchfleisch, Adrian; Kovic, Marko (2016). The Internet and generalized functions of the public sphere: Transformative potentials from a comparative perspective. Social Media and Society, 2(2):1-15.

Abstract

Almost since the advent of the Internet, there has been great interest in analyzing and understanding online communication from the perspective of public sphere theory. The question of whether the properties of the Internet and, specifically, social media actually contribute to the public sphere is the matter of ongoing and somewhat heated scientific debate. The aim of the article is twofold. First, we propose a hierarchical model of generalized functions of public sphere. On a theoretical level, we interweave different strands of thought on the public sphere, and the resulting model is more inclusive and less rigid than each of those strands on their own. We identify four generalized functions: identity building, agenda-setting, control and criticism, and deliberation. The Internet does not contribute equally to these functions and we evaluate the impact of the Internet on each of these functions as a diminishing marginal utility. Second, we empirically explore the plausibility of our model in a global comparative analysis with focus on the Internet. With the help of macro-level variables which indicate the structural preconditions for a public sphere, we identify the highest possible function of the public sphere for each country to which the Internet can potentially contribute. Based on this approach, future research can be contextualized: case-study-based research can plausibly articulate expectations regarding the impact of the Internet on the public sphere.

Abstract

Almost since the advent of the Internet, there has been great interest in analyzing and understanding online communication from the perspective of public sphere theory. The question of whether the properties of the Internet and, specifically, social media actually contribute to the public sphere is the matter of ongoing and somewhat heated scientific debate. The aim of the article is twofold. First, we propose a hierarchical model of generalized functions of public sphere. On a theoretical level, we interweave different strands of thought on the public sphere, and the resulting model is more inclusive and less rigid than each of those strands on their own. We identify four generalized functions: identity building, agenda-setting, control and criticism, and deliberation. The Internet does not contribute equally to these functions and we evaluate the impact of the Internet on each of these functions as a diminishing marginal utility. Second, we empirically explore the plausibility of our model in a global comparative analysis with focus on the Internet. With the help of macro-level variables which indicate the structural preconditions for a public sphere, we identify the highest possible function of the public sphere for each country to which the Internet can potentially contribute. Based on this approach, future research can be contextualized: case-study-based research can plausibly articulate expectations regarding the impact of the Internet on the public sphere.

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Additional indexing

Item Type:Journal Article, not refereed, original work
Communities & Collections:06 Faculty of Arts > Institute of Mass Communication and Media Research
Dewey Decimal Classification:700 Arts
Language:English
Date:2016
Deposited On:03 Nov 2016 08:16
Last Modified:08 Dec 2017 20:19
Publisher:Sage Publications Ltd.
ISSN:2056-3051
Free access at:Publisher DOI. An embargo period may apply.
Publisher DOI:https://doi.org/10.1177/2056305116646393

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